Listing clarity · PPC
Mattress protector: 95% ACoS to 35% in 3 weeks
95% → 35%ACoS in 3 weeks
$63 → $25cost per order
A main-image and listing fix helped a mattress protector move from 95% ACoS to 35% in three weeks.
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Video creative · Seasonal planning
Burger Smasher: $7.7k to $46.5k a month
$7.7k → $46.5kmonthly sales in 2025
34.3% → ~20%ACoS
Burger Smasher grew from about $7.7k to $46.5k a month in 2025 by shifting most of its ad budget to video and starting its Q4 push in October.
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PPC efficiency · Listing content
Dog harness: ACoS 120% to 55% in 8 to 10 weeks
120% → 55%ACoS
81% → 25%TACoS
Building the page first and focusing spend on the best-selling size cut ACoS from 120% to 55% and TACoS from 81% to 25%.
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Listing clarity · Conversion
Pimple patch: conversion from 10% to 16%
10% → 16%conversion rate (+60%)
$5 → $4cost per click
Using the words shoppers use and images that answer their questions helped raise conversion from 10% to 16%.
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